Man Alive

Twinkle Twinkle Little Star (1973x34)

Air date: Oct 24, 1973

It didn't take the British record companies long to notice they were missing out when the Americans invented the weenybopper singing star. The latest to join the race to manufacture a British little Jimmy Osmond is EMI, the world's biggest record company. Their product, 12-year-old Darren Burn, seems to have all the right ingredients: he's pretty, he can sing and his dad's an executive at EMI. John Pitman has followed the marketing of Master Burn, Ricky Wilde and the James Boys, and talked to their families.