TED Talks

Melinda French Gates: What nonprofits can learn from Coca-Cola (2010x41)

Air date: Oct 12, 2010

At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?