Trust Me, I'm an Economist

Shopping (1x2)

Air date: Aug 25, 2006

Series in which economist Tim Harford applies economic principles to various situations. He looks at high street shopping - to us a just a cornucopia of consumption, but to big business it is an economic laboratory. Harford blows the lid off the strategies the retail chains use to target the unwitting customer and suggests a few strategies we can use to beat them at their own game.