Ice Cold: The Untold Story of Hip Hop Jewelry

The World of Hip Hop Jewelry (1x3)

Air date: Jul 09, 2021

Being a jeweler is as dangerous as it is lucrative and there’s a cut-throat, super competitive nature to the business. We talk to the jewelers who knowingly work in a risky business to supply the stars – names like Johnny Dang, Ice Box, Ben Baller, Eliantte, and Avianne & Co. For artists, there are risks and rewards to owning ice; their pieces can create wealth for generations, but it also requires them to have security at all times. We’ll hear from Quavo, Migos, Lil Yachty, De La Soul, and CEO P of Quality Control Music.