Insider Business: Still Standing

This Family Has Made Pumpkin Instruments For About 200 Years. Now Electric Ones Threaten Their Craft (2022x22)

Air date: Nov 18, 2022

The Sitarmakers of Miraj in India have been crafting musical instruments out of pumpkins for almost 200 years. They are known for making the tanpura, a string instrument used by classical singers to find the perfect tone. The family gained a reputation for high-quality handmade instruments over seven generations. But now, cheaper electronic ones are threatening their business