Insider Business: Still Standing

How One Town Keeps A 5,000-Year-Old Ajrak Tradition Alive In Pakistan (2022x2)

Air date: Jan 28, 2022

Craftsmen spend hours meticulously producing Ajrak by mapping out the pattern on thick, starched cotton fabric that holds its rigid shape. Despite cheap, machine-made copies flooding the market, Imran Soomro and his family are determined to keep the craft alive in Bhit Shah, Pakistan