Insider Business: Still Standing

How A Village Keeps India's Handmade Shuttlecock Industry Alive (2021x21)

Air date: Sep 10, 2021

Jadurberia village is the shuttlecock capital of India where workers have been making badminton birdies for generations. But the rise of mechanized assembly lines and the popularity of synthetic shuttlecocks are threatening to shut down small factories like the Niyogi family's Dodo Shuttles