The Lightbulb Moment

MAUVE | The Fake Color That Made Our Modern World (1x5)

Air date: Feb 18, 2021

In 1856, a chemistry student accidentally created a strange substance with a rich purple hue -- the world’s first synthetic dye. In just a few years, ‘Mauve’ would take over the fashion industry, make food look more appetizing, and enable stunning advances in medicine.