The Lightbulb Moment

FLORIDA | How Real Estate Rogues Invented Florida As We Know It (1x4)

Air date: Feb 18, 2021

Florida wasn’t always the Sunshine State. In the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom-and bust-the likes of which America had never seen before.