The Lightbulb Moment

LIKE BUTTON | The Unintended Consequences of the Facebook Like Button (1x1)

Air date: Feb 18, 2021

When first presented with the like button (then dubbed “the awesome button”) Facebook CEO Mark Zuckerberg had a simple response: “No.” He worried that a quick thumbs up or down would discourage more meaningful online interaction. Eventually, his team changed his mind and transformed the world.