Rising

Tackling Food Poverty with Rescued Rations: Social Business Founders - Seki Yoshimi & Kikuhara Misato (2022x8)

Air date: Jul 27, 2022

Since the Great East Japan Earthquake & Tsunami of 2011, Japan's market for emergency rations has skyrocketed. However, once purchased, most homes and workplaces forget about such supplies until their use-by date approaches, and they are ultimately thrown away. Yokohama college students Seki Yoshimi and Kikuhara Misato launched a social business that avoids such waste by leveraging these resources to tackle burgeoning food poverty that has been exacerbated by the COVID-19 pandemic.