Undercover Boss

Vanessa Gold, Ann Summers (3x1)

Air date: Jul 05, 2011

Vansessa Gold goes undercover at the adult retailer Ann Summers. Ann Summers' CEO Jacqueline Gold is one of Britain's best known business women. She has developed the family business away from the domain of the male 'raincoat brigade' to a taboo-busting female-friendly high street staple. Too famous to go incognito herself, Jacqueline sends younger sister and Deputy MD Vanessa undercover to visit stores across the UK. Despite having worked for the company since the age of 16, Vanessa has to overcome extreme nervousness when face to face with her customers, and when handling their often intimate questions about the products on sale. Is her reticence to talk sex echoed by the staff and customers? And has the brand got too safe for even the high street?