CNBC Originals

Liquid Assets: The Big Business of Water (2010x21)

Air date: Sep 30, 2009

With only 3 percent of the world's water existing as fresh water, nearly every continent in the world is feeling the affects of the global water crisis, and many lack the basic infrastructure needed for delivery. For some, it's the lack of clean drinking water. For farmers, it's the inability to feed the thirst of their valuable crops. Just as "easy oil" has dried up, fresh water has become more difficult to access and transport.