So Expensive

Why YETI Coolers Are So Expensive (2x7)

Air date: Feb 02, 2019

YETI coolers have become a status symbol in the United States. The expensive, high-tech coolers range between $200 and $1,300. The technology used to make the coolers, combined with a highly effective marketing campaign, has made YETI a popular lifestyle brand that also makes apparel, drinkware, and even pet products.