45 Degrees

#8 Pedro Janela - "When a company decides to internationalise, what factors count when choosing the country of destination?" (2018x2)

Air date: Jan 16, 2018

The guest is CEO of WYgroup, the largest national capital group dedicated to digital marketing, and, among various other occupations, a lecturer in executive training at Católica-Lisbon. During the conversation, which was very lively, we talked about these topics - technology, innovation, marketing and business internationalisation - and various other subjects that came up.