MasterClass: Jeff Goodby & Rich Silverstein Teach Advertising and Creativity

Working With Brands (1x6)

Air date: Feb 01, 2020

With Saturn and Budweiser as examples, Jeff and Rich talk through their strategies for engaging clients, including how to listen and when to challenge them. GS&P’s head of strategy, Bonnie Wan, breaks down their recent E.T. spot for Comcast.