DESIGN TALKS plus

Instinct (2018x22)

Air date: Nov 29, 2018

Human beings are born with instinct, a reflection of our most fundamental desires. As digital technology becomes ubiquitous through smartphones and digital tools, our instinctive perceptions are also beginning to change. So which designs truly appeal to our human instincts? Art director Hirotaka Tako explores the instincts that lie within us, and the designs which stimulate them.