The '80s Greatest

I Want it All (1x6)

Air date: Aug 27, 2018

In the early 1980s America emerges from a recession and goes straight into an era of conspicuous consumption. Widely available credit cards spark a spending frenzy and competing brands battle to make a sale. Sex, and controversy, enter the advertiser’s toolkit — but one iconic brand is almost brought to its knees when it takes rebranding too far.