TED Talks

David Pizarro: The strange politics of disgust (2012x99)

Air date: May 01, 2012

What does a disgusting image have to do with how you vote? Equipped with surveys and experiments, psychologist David Pizarro demonstrates a correlation between your sensitivity to disgusting cues — a photo of feces, an unpleasant odor — and your own moral or political conservatism.