TED Talks

Rory Sutherland: Life lessons from an ad man (2009x176)

Air date: Oct 14, 2009

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.