PBS Idea Channel

Have #Brands™ Become Mythological? (4x43)

Air date: Oct 14, 2015

Modern brands such as clothing, food, technology and even celebrities, have permeated almost every aspect of our culture as the intangible asset of a money-hungry corporation or persona. But what if brands signified something..more? What if brands were mythological? Join Mike on this week's episode of Idea Channel to find out how the simple meanings of brands may have just taken on a new shape within our culture!