Marketplace

Retail Tricks (43x5)

Air date: Nov 27, 2015

In a revealing peek behind the retail curtain, we look at the tricks that companies use to convince you to buy more. How an industry of neuroscientists and behavioural psychologists help retailers boost business and make us buy stuff that we may not actually want or need. And just in time for Black Friday, we show you how to recognize and resist the most popular and deceptive marketing techniques.