Loic Prigent

Welcome to my first video of 2020! Bonne année everybody! I hope you all had a wonderful time for the holidays! I went backstage and talked to your favorite top models about how to walk, who teached them, and who they watched, admired and learnt from... I talked to Camila Cabello, right after L'Oreal Paris asked her to do her first model walk on a runway! And follow me at the Elite offices in Paris to witness how they teach the supermodels of tomorrow how to walk and burn the catwalks!

All the 33 shows ADUT AKECH did this season! Backstage and on the catwalk! A good alibi to scan the Summer 2020 collections in New York, Milan and Paris!

CHANEL's artistic director VIRGINIE VIARD grants us a stroll on the rooftops of Paris! This is CHANEL Summer 2020 collection! Cardi B and Jennie Kim have flown for the event. Kaia Gerber, Gigi Hadid and Anok Yai and Maike Inga are here to impress. I try to learn about all the visual influences of the collection, from Nouvelle Vague film posters, to Anna Karina and pointillist painter George Seurat!

Tips on how to say white in high fashion style. Fashion journalism is about describing the obvious in the most subtle way! You don't say white, you say it's culotte de la Dauphine. Angelic Metabolism. Perlessentiel. Vatican Rubble. A Bermuda Triangle of Colors. Curtains of purity. As pure as my accent.

Victoire de Castellane has been designing HIGH JEWELRY for DIOR since 1999! She's worked longer than Christian Dior at Dior! She took the time to show me the best of her jewels, loaned by some very generous collectors! Une rétrospective amusante et passionnante sur 20 années de créations débridées! This was shot in the Paris Youtube Studio and edited by the precious Konstantin Maslakov!

Simon Porte Jacquemus just got 30 years old. This show is called L'ANNEE 1997. His new show explores the first dress he ever cut for his mother Valérie, out of a linen curtain, in 1997. Legend Laetitia Casta is here to make his vision come true. A very personal collection, supported by a cast you don't see often for a small independant house. And Gigi Hadid suddenly hairflips and the world goes nuts. This is Jacquemus Fall Winter 2020.

BLACKPINK ROSÉ 로제 is first row at the SAINT LAURENT by Anthony Vacarello show in Paris! The Parisian crowd cheers the BlackPink main singer. Haylee Bieber, Kit Harrington, Charlotte Gainsbourg and Rami Malek are here, next to cult filmaker John Waters who I never ever saw to a fashion show! The collection is a surprising mix of unabashed sexuality and restrained elegance. Very Saint Laurent, as you will see in the SAINT LAURENT MOODBOARD! Thank you Rosé for being so sweet and nice! WAIT FOR IT! After the video, it's my turn for a good meltdown and enjoy some YSL ASMR slowmo! Subscribe to my channel for more fashion and more fun!

Meet CASABLANCA, coolest new menswear brand to emerge from Paris! Charaf Tajer is the charismatic leader of the most epic new marquee for virile bling : CASABLANCA. We followed him for his new fashion show in Paris, with J Balvin, Octavian, Westside Gunn and Kerby Jean Raymond. Scarves! Prints! And two main inspirations : your posh grandmother and greek gazillionaire Aristote Onassis! AND ENJOY A SPECIAL BONUS MOODBOARD! THE LETTER C IN FASHION!

Filmé fin février 2020 à Paris, avant le début du confinement général mais alors que j'étais déjà confiné parce que je revenais de Milan, en Italie du Nord. La fantastique Léna Mahfouf découvre les fastes du défilé Balmain et c'est un festival de Léna-ismes! Olivier Rousteing joue le jeu et se prête à une interview après ce défilé pour l'hiver 2020-21!

Ru Paul Drag Race legend Miss Fame has a new fashun segment! MISS FASHUN! Hosted by the fantastic MISS FAME! Today MISS FASHUN and our fashun expert MISS FAME is backstage at MUGLER and even has a sneak peak in the fittings by CASEY CADWALLADER, the designer of the house! The MUGLER show shines with its inclusive and diverse casting and with its traffic-stopping catsuits! Another vidéo collaboration, filmed before the lockdown, when Paris Fashion Week was still open to business!

Did you notice the shoes on KAIA GERBER's feet at the CHANEL Métiers d'Art collection by VIRGINIE VIARD? This is how they made it. Let's go to MASSARO, the oldest shoemaker of Paris, shoemaker of the stars. An hypnotising moment. How the golden two tones CHANEL shoe is made.

This is VIRGINIE VIARD’s second haute couture collection for Chanel. She took inspiration in Aubazine, the convent where Gabrielle Chanel got an education after her mother died. G Dragon 권지용 is in the house! Along with to congratulate Virginie Viard. Exclusive and exceptional, Chanel’s head seamstresses explain the secrets of the super intricate clothes designed by Virginie Viard. Gigi Hadid, Kaia Gerber, Adut Akech and Rebecca Leigh all illuminate the Chanel Grand Palais. As a bonus, an hypnotising moment: the slow motion of the collection! 15 minutes of visual ecstasy, that you will aven more enjoy after the explanations of the premières d’atelier.

Une vidéo en français! Filmé à la Gaîté Lyrique à la fin de 2019 à Paris, avant le début du confinement général! Quand on avait encore l'option de la bise! Filmed before the lockdown when we were still able to kiss and hug! Stay safe! J'ai profité du dernier concert de la tournée de Kiddy Smile pour filmer ses costumes et surtout lui même en train de les faire à la machine à coudre! Kiddy Smile's music is infectious and his concerts are the best, full of crazy good dancers and choreographies and... outfits! Kiddy Smile does a lot of the stage costumes himself and I got to film him at his sewing machine! I hope many of you are enjoying the company of a creative sewing machine during the lockdown!

A photo diary from my archives, a deep dive in the Yves Saint Laurent fashion show retrospective of 1998, right before the finale of the soccer world cup! It was staged by Olivier Massart, the genius behind La Mode en Images, the company still amazing us every season at Louis Vuitton, Balmain and Balenciaga! This was first and only soccer game I ever saw in my life... A fashion alibi, turn out to be the most memorable sports night for France...

Balenciaga and Demna shook the fashion world with this end of the world parade of clergymen and pagoda priestesses! Soccer apparel as tuxedos! Subversive tracksuits! Let's break the whoile show, sectio by section, to understand the Balenciaga dogma! Includes TWO BONUSES! A moodboard about aquatic shows! and Vogue Turfu's take on the show!

OLIVIER ROUSTEING opens up with his most personal show for BALMAIN. Neymar is here, along with Netflix stars Charles Melton, Jaz Sinclair and Ross Lynch, and the charismatic Rome Flynn. The MENSWEAR show comes with a dance performance and it gave us the idea for a FASHION&DANCE video that Julien Da Costa is already researching. Stay tuned! This was filmed in january 2020 in Paris, and edited during the confinement. Hope you all stay safe and focused!

NETFLIX's TIGER KING is right on trend! There is this huge leopard trend on the catwalks right now, and as soon as he's out of jail, Monsieur Exotic will have plenty of new options. Brace yourself for the wildest fashion trend right now. Versace, Dries Van Noten and Comme des Garçons are actually strong contenders for dressing up Joe and his rival Carol Baskin...

Our first LDSS video got half a million views last week! So we had to celebrate with a new one! This is LUDOVIC DE SAINT SERNIN's second very official show on the Paris official calendar! AMANDA LEAR! Rick Owens! Balmain's Olivier Rousteing! Detox! Ahmad Kontar! And did I mention KIM PETRAS! The first row is a situation. And the collection is another situation, full of equally fun and sophisticated garments and accessories, between Wonder Woman and Patrick Bateman! Indulge and open your heart to LUDOVIC DE SAINT SERNIN's vision. LEAVE A COMMENT ABOUT HOW YOU TRANSFORMED HEARTBREAK INTO CREATIVITY!

Voici mon incroyable visite avant première de l'exposition du Musée d'Orsay "JAMES TISSOT L'ambigu moderne"! Les conservatrices et conservateurs Marine Kisiel et Paul Perrin me guident et m'aident à explorer les tableaux fouillés et riches de James Tissot. Découvrez la mode incroyable des tournures! Les intrigues amoureuses des boutiques de rubans! La Parisienne coquettissime! Un peintre plus subversif que trois impressionnistes ivres! Avec les mesures de confinement, l'exposition d'Orsay s'est retrouvée suspendue dans le temps. Elle ouvrira finalement ce 23 juin et jusqu'au 13 septembre 2020! Commentez sur votre toile préférée de Tissot! La mienne c'est "Trop tôt"! (Je m'identifie au couple perdu dans la porte à droite du tableau et à l'orchestre qui poireaute, et au parquet qui attend d'être glissant)

Let's go to Marine Serre's HQ for a preview of her new show "Mind Melange Motor"! She will explain what she means with a few key pieces of a collection that was one of the best of the season, a collection that was terribly on point with world events, but still infused with fantasy, imagination, wisdom and quirkiness. Reuse, reimagine, rethink, recycle, remake, and regenerate! That's the new fashion we need! Marine Serre is an Upcycling Goddess! Beware, she shows off the Red Line numbers, which may be quite expensive, but if you don't spend now, when will you spend? And remember there are other lines, like the White Line, which is more affordable. I know that I need more Marine Serre in my life and you do too. Hope you enjoy this gentle ride.

Welcome to Provence for the Jacquemus "Le coup de Soleil" fashion show. In the middle of lavender fields! Yes, this is the second video about this show on my channel! Why? Because we can! The first video was about breaking every silhouette of the show, this video is without commentary, and a more impressionistic point of view. We follow Simon Porte Jacquemus, from the rehearsals to the after party. And, this is the summer 2020 collection, so it's available. Subscribe to my channel for more fashion drama and exclusive access!

This is Chloe FW 2020-21! Welcome to the latest fashion show of Chloé by Natacha Ramsay-Levi, a world of independent artist women! This video was shot by the great and kind and patient and extra cool Konstantin Maslakov, as I was quarantined after going to Northern Italy during the first outbreak of Covid-19 in Europe. Konstantin took his camera and dared to speak to heroes like Camelia Jordana and Nicolas Ghesquière and of course Natacha Ramsay-Levi. Watch out for a lot of front row social interactions. And a special appearance by Thierry Conrad, the beloved Chloé communication director! Correction : The totem sculptures are by Marion Verboom and not Marianne.

Yes it's a Haute Couture documentary! Filmed in June and July 2020, after the lockdown in France, but with strict health protocols. The house of CHANEL commissioned me three short black and white videos for their social platforms. This gave us exclusive and unlimited access to the making of its new Haute Couture collection. This is my self-funded director's cut of this experience. The ateliers, Virginie Viard, the seamstresses, the heads of atelier, the stustustudio, Amanda and Cris the fit models, the embroidery magicians, Rianne and Adut, Mikael Jannson the photographer, they all let us film their process and steal coffee and cakes. And, emotion, for the first time, the successors of MADAME POUZIEUX show how they continue to master the iconic CHANEL braids!

Filmed in March 2020. Sarah Diouf is the uplifting designer behind TONGORO. Julien Da Costa surprised her backstage and she showed him the treasures that makes the TONGORO wardrobe!

CASABLANCA is optimism, idealism, escapism menswear! Its founder Charaf Tajer is one od the coolest man in fashion right now, so we went to see him for a fix of positivity, color and FUN! Here is the making of his Summer 2021 collection, no fashion show but the shooting of an official video. Hope you enjoy it!

ATLEIN est la marque d'Antonin Tron et de toute sa famille. Une vision unique de la mode, une volonté farouche de faire à sa façon, à son rythme, à son goût. Pas de courses à l'expansion, recherche de matières non vierges ou upcyclées, collections au cordeau. Voici, au fil de son défilé de février 2020 et avant les mesures sanitaires en France, le portrait d'une marque qui dessine à elle seule, les nouveaux contours plus éthiques d'une mode indépendante. La partie essayage a été filmée avec Julien Da Costa. Nous avons ensuite été mis en quarantaine et c'est Milan Tintané Ducharme qui a pris le relai et filmé le défilé. Il a également fait le montage de cette vidéo. La collection est celle de l'automne hiver 2020-21.

Let's break down the Louis Vuitton by Nicolas Ghesquière show of March 3rd 2020 for FALL WINTER 2020-21! - The arrival of the stars, Alicia Vikander and Emma Chamberlain included. - The clothes and trends. - The decor and costume design of the choir. - The Louis Vuitton bags. - The music by Woodkid. - The reactions of the first row!

Nous voici à Venise! Miu Miu profite du Festival du Film pour montrer dans le cadre de la collection des Miu Miu Women's Tales, deux nouveaux films de réalisatrices. Invitation lancée pour Léna Mahfouf, Lenasituations pour les intimes! Et hop, voici Léna qui découvre Venise! Pour la première fois! Emotions garanties et on fait même le remake rapide du clip de Madonna : Like a Virgin! Ensuite tapis rouge sur ponton rouge! On va à la Première! Et aux débats qui permettent aux réalisatrices et actrices de faire le point sur la place des femmes au cinéma. Léna Mahfouf intervieweuse, elle parle au gratin, et on retient quelques bonnes idées pratiques pour plus d'inclusivité. Encore un peu de tourisme dans un Venise pas tout à fait vide mais presque. Après Léna rencontre Olivier Rousteing chez Balmain, voici Léna découvre Venise et son festival. La suite au prochain épisode!

Let's break down the LOEWE fashion show for Fall Winter 2020-21 by the Irish designer Jonathan Anderson in the last days of february 2020! As I was quarantined, it's Konstantin Maslakov, the loyal editor of most of the videos of this YT channel who was lucky to go to the Unesco to witness the action and interview the master, the brain, the genius, the poet, the wonderful, the talkative, the surprising Jonathan Anderson. Listen to what he has to say, look at the fashion, open your chakras and be amazed by fashion at its best when it dares to be mysterious without being too serious about it.

This was filmed during the october 2020 Paris Fashion Week! This is what Covid did to fashion. From the extravagant fashion show to this extravagant presentation. We met the génial Jonathan Anderson so he could explain in person his incredible LOEWE collection, built, designed, thought during the lockdown in Europe of this last spring 2020. Giga silhouettes to express power! Divine shapes! Angelic shoulders! A mindblowing "Show In A Box" sent to the press and some lucky ones. You have to listen to him, try to understand how his mind works. Jonathan Anderson believes a brand has to react to the world, to cultural events, to be a cultural event, a cultural ally to its customers/believers. As LOEWE is part of LVMH, nothing is impossible, no creative boundaries!

BRYANBOY knows the fashion industry like his LV parka pocket. Here are his 10 rules for working in fashion! BRYANBOY is a successful influencer on all social platforms and an editor at PERFECT MAGAZINE.

LACOSTE is shooting its new Summer 2021 collection in the streets of Paris and we take time to talk with its creative director, the great Louise Trotter and her team! We also go the the Maison Lemarié worshop to see Lucie, a fleuriste plumassière spending hours on her origami crocodile made of vintage Lacoste labels. Lemarié (Le19M) and Lacoste are working together for the first time. Watch out for a hardcore Lacoste collection! I just need the coat made of a patchwork of vintage Lacoste jackets! Filmé le 15 et 16 octobre 2020, avant les mesures de reconfinement en France.

Filmé le 1er Octobre 2020. Collection été 2021! ISABEL MARANT fait un défilé très spécial cette saison! La presse internationale est absente de Paris, idem pour la plupart des acheteurs. L'idée : faire un défilé débridé, faire appel à "LA HORDE", un collectif de danse qui va dynamiter l'exercice du défilé. Le mannequin Ahmad Kontar, habitué à ne faire que marcher sur un podium, va enfin pouvoir se lâcher. Les danseurs ont été testés à la Covid19. Bonne nouvelle, c'est une première notre Natacha Morice fait la reporter de mode! Inclus dans la vidéo, un MOODBOARD de la danse et la mode! Non exhaustif mais assez épatant quand même!

Voici une visite au MUSEE DES ARTS DECORATIFS à Paris, guidée par les deux commissaires de l'exposition LUXES! Cloé Pitiot et Olivier Gabet nous expliquent plusieurs des chefs d'oeuvres exposés! On diffuse cette vidéo dans le cadre de LA NUIT EUROPEENNE DES MUSEES! Attention, l'idée n'est pas de tout révéler de l'exposition! Ce n'est qu'un parcours guidé, un peu centré sur la mode bien sûr! Il y a encore mille objets et autant d'histoires à découvrir dans l'exposition. D'autres pièces exxxxxxxceptionnelles de Chloé, Chanel, Lanvin, Dior, Olivier Saillard, Hermès, Victoire de Castellane, etc!

On the 2nd of July 2020, we went to see Spencer Phipps, the most Parisian of American designers in male fashion, to discover his Spring Summer 2021 collection! I'm really happy to share this with you! Spencer Phipps gets his inspiration in the rich iconography of the American Promised Land, shuffling western symbols such as cowboy hats and shirts with Dolly Parton blouses and politically engaged slogan hoodies. Each piece of his Gold Label collection is handpicked and carefully curated to fit the global aesthetic and storytelling of the brand, a very bold, almost ready-made approach. You get to meet Mathis Chevalier, French MMA champion, who models and stars for the first time in the PHIPPS collection film! And you’ll discover the little behind-the-scenes secrets of the movie, shot in a desert in Spain. Don’t miss our 4th of July MOODBOAAAARD! To dress like the American flag, all stars and stripes from head to toe.

Filmed in the beginning of october 2020, before the second lockdown in France. KENNETH IZE HAD A TRIUMPH FIRST FASHION SHOW IN PARIS IN FEBRUARY! It's unfair that the Covidaggedon blocked the possibility of a second fashion show which would have been the TOAST OF PARIS FASHION WEEK! But voilà, here is Kenneth Ize with a poetic presentation! Jefferson Fouquet did the flowers! Maty Biayenda did the live painting performance! It was a beauty to watch! I hope you get a glimpse of the purity and radicality of this moment though this video diary! This is the summer 2021 collection!

Filmed in July 2020, following the sanitary directives of that period in Paris. Filmé en juillet 2020, en suivant les règles sanitaires en vigueur à ce moment là. Oliver Rousteing has a surprise for us! A BALMAIN RETROSPECTIVE! 75 years of visions of powerful women! The bestest of Balmain! Gowns from Pierre Balmain himself! The Kim Kardashian Bachelorette dreess! Outfits never seen since 50 years! The french supermodel CINDY BRUNA is around, with a charisma that will put you in a good mood! Enjoy enjoy enjoy! The singer Yseult sang that day, you can see her performance on Balmain's Youtube channel!

CHANEL s'est réveillé en 1983 avec un coup de maître! Le premier défilé par Karl Lagerfeld! Une témoin unique à cet événement qui a changé la façon de penser la mode : INES DE LA FRESSANGE! Elle ouvre la collection CHANEL HAUTE COUTURE été 1983. Avec son charme irrésistible, elle va mettre Karl Lagerfeld à ses pieds et très vite, CHANEL, Paris, la Terre entière. Elle deviendra l'égérie ultime de Chanel, un code Chanel à elle seule! Inès de la Fressange nous accueille chez elle, elle nous sert du bon thé, on allume la vidéo du PREMIER DEFILE CHANEL PAR KARL LAGERFELD et elle raconte! Elle n'avait jamais revu ces images! Avec Julien et Sellia on a passé la meilleure après-midi, avec des brassées de belles anecdotes et la bonne humeur de la plus grande mannequin française! Un grand moment d'histoire de la mode, raconté avec simplicité!

Holidays are upon us and you still don't know how to spend it? Let's go to the flagship! We're on Place Vendôme, in Paris! At the Louis Vuitton boutique that looks like an Hôtel Particulier. And we have access to the most exclusive tour, of the brand new High Jewelry collection of Louis Vuitton, from the new Art Director of the house, Francesca Amfitheatrof! Catherine Deneuve, Cindy Bruna, Alicia Vikander, Marina Fois, Carine Roitfeld and Stacy Martin are here to check the gems of incredible sizes and cuts! Put your sunglasses on before viewing! I hope this puts a smile on your face and that you'll have to most peaceful end of the year celebrations! Stay safe!

Holidays are upon us and you still don't know how to spend it? Let's go to that field of wheat for the Jacquemus show! Let's breathe for a few minutes! Natacha Morice interviews the models a minute before they walk down the field runway! Simon Porte Jacquemus takes the time to break down the inspirations of the collection. As this was developed during severe lockdown measures, the clothes feel homey in many different ways. There's also a great wedding thread. We visit the House of Jacquemus, the ateliers! I hope this puts a smile on your face and that you'll have to most peaceful end of the year celebrations! Stay safe!

Un extrait de la série Catherine Deneuve lit la mode, coproduction Bangumi / Deralf avec Arte en 2015! Petite pépite, pour célébrer la nouvelle année, un extrait en mode directors cut, de la lecture par Catherine Deneuve de quelques unes de mes phrases entendues aux défilés! In 2015 Catherine Deneuve took the time to read some of the stuff I overheard in fashion shows! This was coproduced with Bangumi and Deralf for the fine folks at Arte TV!