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Staffel 24
Ausstrahlung
Aug 29, 2023
Meet Paula Scher. In this first video, she describes what she’ll share in this course, and what you’ll learn.
Meet Paula Scher. In this first video, she describes what she’ll share in this course, and what you’ll learn.
Ausstrahlung
Aug 29, 2023
Paula describes the role of graphic designers, and the many ways graphic design shows up in our daily lives, whether in signage, ads, road signs, or websites.
Paula describes the role of graphic designers, and the many ways graphic design shows up in our daily lives, whether in signage, ads, road signs, or websites.
Ausstrahlung
Aug 29, 2023
When did graphic design start? Paula talks you through the evolution of type from pictographs and hieroglyphics to modern day alphabets.
When did graphic design start? Paula talks you through the evolution of type from pictographs and hieroglyphics to modern day alphabets.
Ausstrahlung
Aug 29, 2023
Paula points out that crests, flags, and symbols, differing in style and complexity, still act in similar ways, and require a few of the same things.
Paula points out that crests, flags, and symbols, differing in style and complexity, still act in similar ways, and require a few of the same things.
Ausstrahlung
Aug 29, 2023
Through examples, Paula teaches you why it’s important to learn the history of typefaces to inject your work with emotion in an informed way.
Through examples, Paula teaches you why it’s important to learn the history of typefaces to inject your work with emotion in an informed way.
Ausstrahlung
Aug 29, 2023
Pacing, grid systems, cropping, and formatting are all design decisions that are made to help readers experience writing. Paula explains her approach
Pacing, grid systems, cropping, and formatting are all design decisions that are made to help readers experience writing. Paula explains her approach
Ausstrahlung
Aug 29, 2023
In this lesson, Paula shows you influential graphic design from the 1800s to the 1940s, speaking to the styles and movements that emerged during this time.
In this lesson, Paula shows you influential graphic design from the 1800s to the 1940s, speaking to the styles and movements that emerged during this time.
Ausstrahlung
Aug 29, 2023
Paula shows you influential graphic design from the 1950s to present day, describing the elements of graphic design and how designers played with those elements to create meaningful work.
Paula shows you influential graphic design from the 1950s to present day, describing the elements of graphic design and how designers played with those elements to create meaningful work.
Ausstrahlung
Aug 29, 2023
Paula shows you powerful logos and describes how they became memorable. She shares her thoughts on what it takes to create an iconic logo.
Paula shows you powerful logos and describes how they became memorable. She shares her thoughts on what it takes to create an iconic logo.
Ausstrahlung
Aug 29, 2023
Paula introduces the next few lessons, which are case studies of work she’s done with major organisations. She gives guidance on what a designer must do when first starting a project with a client.
Paula introduces the next few lessons, which are case studies of work she’s done with major organisations. She gives guidance on what a designer must do when first starting a project with a client.
Ausstrahlung
Aug 29, 2023
In this lesson, Paula describes the challenges she faced while creating the logo for Citibank.
In this lesson, Paula describes the challenges she faced while creating the logo for Citibank.
24x12
From Sketch To Finish: The Met Opera & New York City Ballet
Episode overview
Ausstrahlung
Aug 29, 2023
When creating the brand identities for the Met Opera and New York City Ballet, Paula solved the various obstacles through typography and form.
When creating the brand identities for the Met Opera and New York City Ballet, Paula solved the various obstacles through typography and form.
Ausstrahlung
Aug 29, 2023
When creating this logo, Paula had an idea that revolutionised how tech brands represent themselves. She’ll show you how she came up with it and how she convinced her clients to go for it.
When creating this logo, Paula had an idea that revolutionised how tech brands represent themselves. She’ll show you how she came up with it and how she convinced her clients to go for it.
Ausstrahlung
Aug 29, 2023
Paula teaches you how systems for identity need to be flexible and usable by the client. In this case study, you’ll learn how she met the needs of the client and the process of identity design.
Paula teaches you how systems for identity need to be flexible and usable by the client. In this case study, you’ll learn how she met the needs of the client and the process of identity design.
24x15
From Sketch To Finish: The New School And The Quad Cinema
Episode overview
Ausstrahlung
Aug 29, 2023
In this case study, Paula describes the problems she faced and how she solved them, as well as how 2D design gets translated to 3D space – another important aspect of identity design.
In this case study, Paula describes the problems she faced and how she solved them, as well as how 2D design gets translated to 3D space – another important aspect of identity design.
Ausstrahlung
Aug 29, 2023
Paula explains what environmental graphics are, how they show up in our lives, and shares a few examples her business partner Michael Gericke worked on.
Paula explains what environmental graphics are, how they show up in our lives, and shares a few examples her business partner Michael Gericke worked on.
Ausstrahlung
Aug 29, 2023
Paula walks you through more case studies from Michael Gericke’s body of work. In these examples, you'll learn what kind of thinking a designer needs to create environmental graphics
Paula walks you through more case studies from Michael Gericke’s body of work. In these examples, you'll learn what kind of thinking a designer needs to create environmental graphics
Ausstrahlung
Aug 29, 2023
Through some examples, Paula and her business partner Emily Oberman explain what graphic design techniques go into making animations.
Through some examples, Paula and her business partner Emily Oberman explain what graphic design techniques go into making animations.
Ausstrahlung
Aug 29, 2023
Paula walks you through the work of prolific animators, urging you to continue learning about what has worked in the past and how it’s changed the future of storytelling through motion graphics.
Paula walks you through the work of prolific animators, urging you to continue learning about what has worked in the past and how it’s changed the future of storytelling through motion graphics.
Ausstrahlung
Aug 29, 2023
Identity work now includes motion assets, so Paula shows you some of Emily’s identity work as well as title sequences to go deeper into the facets that make great titles and animation.
Identity work now includes motion assets, so Paula shows you some of Emily’s identity work as well as title sequences to go deeper into the facets that make great titles and animation.
Ausstrahlung
Aug 29, 2023
Paula wraps up the course with some more tips, and recommends continuing the learning by referring to books mentioned in the course notes.
Paula wraps up the course with some more tips, and recommends continuing the learning by referring to books mentioned in the course notes.
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