Marketplace

Grocery Games (42x19)

Exibido em:: Mar 20, 2015

Tired of bringing home the bacon only to find that there's less bacon in the package than there used to be? We're looking at the Grocery Games that manufacturers play. Tom Harrington reveals the five ways that companies get you to pay more for less, and why you may never know it. In a shopping challenge, Marketplace viewers go head-to-head in search of shrinking products. All over the store, they find examples of products where companies have downsized the product, without always reducing the price. We talk to Edgar Dworsky, a U.S.-based consumer advocate, consumer protection lawyer and founder of consumerworld.org, about how companies downsize. And we also hear from Kate White, a University of British Columbia professor and marketing expert, who lets us in on industry packaging secrets.