Anatomy of a comeback

Transform or die (1x1)

Yayınlanma tarihi: Ara 13, 2024

In 2020, two years after the Carlos Ghosn scandal, Luca de Meo was tasked with transforming Renault Group. His strategy? To redesign cars that stand out, such as a new R5, and to focus on EVs and products made in France. He wanted the Alpine brand to be a French Porsche. His ambitious plan was certainly appealing, but the company's financial situation continued to raise doubts.