CNBC Originals

BMW: A Driving Obsession (2011x3)

Yayınlanma tarihi: Tem 13, 2011

CNBC goes inside one of the most successfully managed brands and companies in the world — BMW. Its familiar blue and white logo stands as the symbol of prestigious, high-performance, luxury cars. A one-time aircraft engine manufacturer that eventually moved to motorcycles and offbeat sports sedans, BMW today commands brand recognition and respect that is the envy of the commercial world.