CNBC Originals

Inside Track: Refueling the Business of NASCAR (2009x18)

Yayınlanma tarihi: Tem 09, 2009

Unlike any other sport, everything in NASCAR is controlled by one family...the France family. They have maintained an iron grip on a sport where television ratings, corporate sponsorship and the number of fans have seemingly defied gravity. But, after a race to the top, attendance and television ratings are starting to decline and the car manufacturing business, for decades the foundation of the sport, is crumbling. Rovell goes one-on-one with NASCAR chairman & CEO Brian France to discuss how he plans to weather the storm.