Today I Found Out
That Time Coca Cola Released a New Product Just to Spite Pepsi... (2018x284)
Yayınlanma tarihi: Eki 30, 2018
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In this video:
Few companies have a rivalry as fierce and longstanding as PepsiCo and Coca-Cola and in their never ending battle for soda market dominance each company has gone to some spectacular lengths to screw over the other. Arguably the most fiendishly genius move of all was one made by Coca-Cola in the early 1990s- a move that basically involved intentionally releasing a terrible product purely to try to screw over by association a similar product released by Pepsi.
Want the text version?: http://www.todayifoundout.com/index.php/2018/10/that-time-coca-cola-released-a-new-soda-just-to-spite-pepsi/
Sources:
http://www.kylemurray.com/papers/NDM-JCR14.pdf
http://www.nytimes.com/1992/12/15/business/company-news-coke-adds-a-clear-cola-to-its-new-age-stable.html
http://www.slate.com/articles/life/drink/2008/11/the_long_slow_torturous_death_of_zima.html
http://uk.businessinsider.com/crystal-pepsi-creator-david-novak-its-failure-taught-important-lesson-2016-7
http://www.duetsblog.com/2010/09/articles/branding/when-holes-in-markets-cant-be-filled/
https://www.today.com/food/crystal-pepsi-coming-back-stores-t114089
https://books.google.co.uk/books?id=eVn83PvbX-IC&pg=PT92&lpg=PT92&dq=That+was+its+problem.+It+was+perceived+to+be+a+medicinal+drink.+Within+three+or+five+months,+Tab+Clear+was+dead.+And+so+was+Crystal+Pepsi&source=bl&ots=J0CmotMil8&sig=_5QRtbNNcr89bPpSG2G_9yaQJTo&hl=en&sa=X&ved=0ahUKEwiE_YDR68fWAhVjJsAKHY2MDUgQ6AEIMzAC#v=onepage&q=That%20was%20its%20problem.%20It%20was%20perceived%20to%20be%20a%20medicinal%20drink.%20Within%20three%20or%20five%20months%2C%20Tab%20Clear%20was%20dead.%20And%20so%20
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