Apple Events

Special Event, Cupertino, iTMS (2003) (2003x2)

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Historic keynote in which Steve Jobs introduced the iTunes Music Store, changing forever the way people get their music. When Steve Jobs announced the iTunes Music Store, the shift to digital music was already started. But no existing solutions were compelling enough for users to drop their music CDs in favor of mp3s. It was a complex world of Digital Right Management and small online music portfolios. It sucked.