Apple Events

Special Event, Cupertino, Xserve (2002) (2002x4)

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In this rather soporific event, Steve Jobs and Apple’s management introduced Xserve, Apple’s attempt to enter the entreprise market. The move was a rather strange since at the time, Apple was totally consumer focussed. It released iconic products like the iMac, clamshell iBook and iPod and had very little to do with the Fortune 500 companies. The event is also the first time that Tim Cook appeared on stage for Apple.