Everyman

Everyman

Message in a Bottle (2004x1)


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Two new Muslim companies have the same extraordinary goal-to replace the world's biggest brand, Coca-Cola, in the affections of over a billion consumers. Mecca Cola and Qibla Cola are among a growing wave of Islamic campaigners seeking to boycott US products, and as Everyman shows, the threat to the iconic drink is serious and unprecedented.

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