For the Love of Meat

Chickens (1x1)

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By far our most popular meat, Australians eat 42kg of chicken per person per year – ten times more than 50 years ago. Matthew Evans wants to know what this means for the chicken. When he discovers that chickens can live in cramped conditions in intensive farms, he realises how little consumers are likely to know about how our favourite meat is farmed. With the help of an ad agency he devises a stunt to get reactions from the public, which he then shows to a fast food chain to ask them to consider changing to higher welfare chicken.