Panorama

The Abercrombie Guys: The Dark Side of Cool (2023x30)

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Panorama investigates allegations of exploitation and abuse at the top of one of the biggest fashion brands in the US. Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retail chain to a multibillion-dollar empire and the epitome of cool. Now, after months of painstaking investigation, reporter Rianna Croxford speaks to men who say they were recruited into a dark world, created to satisfy the sexual fantasies of Mike Jeffries and his British partner Matthew Smith. Silenced for years by the fear of breaking non-disclosure agreements, these men describe feeling exploited and traumatised by their experience. One high-profile American lawyer has called for prosecutors to investigate