Sawbones: A Marital Tour of Misguided Medicine

367. Direct-to-Consumer Advertising (2021x367)

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For MaxFunDrive 2021, Sawbones is talking about gross medicine of a different sort. In the United States (and New Zealand) we see a lot of those commercials for prescription medicines with jaunty names and a full minute disclaimer at the end. How they came to be the norm here is a complicated history of bad medicine and the shifting of credence among doctors, patients, and pharmaceutical companies.