Inside...

Inside...

Inside Iceland: Britain's Budget Supermarket - Part 2 (3x15)


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On the search for a high-end restaurant-style chip to add to their existing range, Iceland's chip buyer heads to Belgium to see how to produce a premium chip cheaply. There's also a look at the company's out-of-town bulk-buying spin-off called Food Warehouse, and cameras reveal how the supermarket chain is keen to cash in on the popularity of sea bass.

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