TED-Ed

What Aristotle and Joshua Bell can teach us about persuasion - Conor Neill (2013x13)

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Imagine you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered.