Today's Close-Up

On the Hunt for Fake Reviews (2019x26)

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Many of us rely on customer reviews when shopping online. We know they might not be completely accurate, but did you know fake reviews are being systematically mass-produced and traded internationally? NHK tracked down the reviewers, sellers, and brokers behind this troubling phenomenon and learned how they are undermining trust in the online community. We also have some tips to help you identify which reviews are real and which are fake.