Today's Close-Up

Followers for Sale: The Dark Side of Web Marketing (2019x14)

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Money spent on Internet ads in Japan is expected to surpass TV ad spending this year. Social networking services are the main battlefield for online advertising. The more followers, the more advertising money. But just how trustworthy are SNS influencers? NHK bought Instagram followers from brokers and tracked some account holders. We found that the glittering SNS world has a dark side.