Gruen

One Direction - Prince George - PR Moves (6x1)

:

'How Do You Sell' looks at the use of the One Direction brand in association with various Coles products, and the marketing power of this relationship. 'The Pitch' sees two Agencies competing to create the best Ad, which uses the arrival of Prince George to convince us to become a republic. 'Spin Cycle' evaluates recent PR moves in an attempt to protect a brand or change peoples perceptions of other brands.