Miss Brewbird

Brewbird Learns How to Sell Alcohol | Talking to Brewbird (5x1)

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I'm starting my own drinks brand. I've made the drink, designed the labels, and packaged the bottles. It turns out that making the alcohol was the easy part. I'm currently driving from liquor store to liquor store trying to get my product on store shelves. It has been a difficult and sometimes demoralizing process for me so far. Luckily I am speaking to Gursimran today, the head distiller at Heritage Acres Distillery. He started his career in sales and marketing, and has worked on brands such as Forty Creek Whisky, Campari, Beam Suntory, and Social Lite Vodka. I'm asking him for advice on how to approach liquor store managers to get my product on shelves. I'll also discuss my journey creating a liquor product and getting it to market.