Miss Brewbird

Best Sensory Panel Practices for Drinks | Miss Brewbird (3x44)

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How do we make sure we're running good sensory panels? And that all our results can be relied on. In this video, I talk about my favourite subject in the beverage industry, sensory analysis. I talk about good practices your panelists should follow to eliminate bias during a sensory evaluation session. Sensory analysis or sensory evaluation is an important part of food science and technology. It is defined as a scientific discipline used to evoke, measure, analyze, and interpret reactions to those characteristics of foods and materials as they are perceived by the senses of sight, smell, taste, touch, and hearing. I discuss what sensory evaluation is and how it is used in the beverage industry.