Miss Brewbird

What is Sensory Analysis? | Taste Like a Pro (3x38)

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When a food product or drink is made, who's in charge of deciding the final taste and flavour of it? Who makes sure it consistently tastes the same from batch to batch? In this video, I talk about my favourite subject in the beverage industry, sensory analysis. Sensory analysis or sensory evaluation is important when developing a drink recipe and maintaining its quality throughout its entire production lifetime. It is defined as a scientific discipline used to evoke, measure, analyze, and interpret reactions to those characteristics of foods and materials as they are perceived by the senses of sight, smell, taste, touch, and hearing. I discuss what sensory evaluation is and how it is used in the beverage industry.