Miss Brewbird

How Whisky is Marketed to You | Drink Lessons with Miss Brewbird (2x21)

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A person's drinking habits evolve over the course of their life, and this isn't solely because their taste buds change. In this video we're shining a light on the different evolutionary stages a whisky drinker goes through. We'll also talk about how marketers strategically position their whisky products in the marketplace to target these different drinking stages. So let's go see how whisky is marketed to you!