Inside...
Inside Iceland: Britain's Budget Supermarket - Part 1 (3x14)
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The secret world of Iceland's food development, sourcing, manufacturing and distribution, through exclusive access to the outlets and suppliers. In Thornton Cleveleys, just north of Blackpool, bargain-hunting customers are queuing overnight to be first in line to get some cheap food and the chance to win vouchers to spend at the opening of a brand new store.