Japan Railway Journal

Choshi Electric Railway: Finding New Ways to Get Back on Track (2019x10)

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Choshi Electric Railway operates a 6.4km line in Chiba Prefecture. This beloved local line services around 20,000 people who live in the area. However, with a low population and a declining birthrate the line has been in constant danger of closing. See some of the ideas the company's president has come up with, such as auctioning off station names, operating fun trains, and even producing a movie, to keep the company on track.