Tourist Trap

Episode 1 (1x1)

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Cameras follow CEO Elaine Gibbons in her new role, as well as husband-and-wife corporate team Wyn and Charlotte, the marketing department, and the public facing information centres, like the Aberystwyth operation, who are at the coal face of modern Welsh tourism. While digital support press on with a plan for an app to track the Easter bunny in Monmouthshire, Elaine hits on an idea for a viral video to get people excited about Wales, whatever the weather, inviting Derek Brockway to make a virtual walking tour from the comfort of a TV studio. But the weatherman's sunny disposition is thoroughly tested by Elaine's hands-on approach.