Journeys in Japan

Toyama City, Toyama (1x2)

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Toyama is a city surrounded by tall mountains and has a population of 400,000. It's a place where unique businesses have sprung up since the days of old. Toyama's medicine became famous, in particular, for this gastric medicine, first made here three centuries ago - it's a blend of over 20 ingredients extracted from medicinal herbs found in the mountains of Toyama. The recipe may have changed slightly over the years but the medicine is still used today. Traveling salesmen used to peddle this medicine all over the country. In an age when there was little medicine available, the cures these salesmen offered were very much appreciated. This was how Toyama's medicine spread to households nationwide. At its height, some 12,000 salesmen traveled over the mountains, selling medicine? The City of Toyama is surrounded on three sides by rugged mountains, 3000 meters high. It used to be a very difficult place to get out of. Toyama thrived with maritime trade, with people traveling over waters, and spreading their networks all over the country. The company was founded in 1968 and did not follow the general trend of mass production. And so, it excelled in producing cars with rare and classical designs. The design is based on the Japanese myth Orochi about a great snake with eight heads. He had incorporated the mythological beast into the car's design. The people of Toyama have paved their way with their wisdom and spirit to offer hospitable services. Their strong will to overcome challenges still prevails.