The Road (2025)

The journey kicks off for 12 emerging musicians as they take the stage as opening acts for Grammy® Award winner, executive producer and “headlining superstar” for THE ROAD, Keith Urban, at their first stop at Tannehill’s Music Hall in Ft. Worth, Texas. As each musician performs, Keith and executive producer Blake Shelton watch closely to see how they connect with the crowd. Grammy® Award winner and “tour manager” Gretchen Wilson shares her first words of support, offering viewers a raw, behind-the-scenes look at life on the road – before and after the spotlight hits. As the night unfolds, the live audience casts their votes and one musician will be sent home, while the remaining 11 earn a coveted seat on the tour bus and begin a thrilling 10-week ride through the highs and lows of touring, where one ultimate winner will claim the grand prize.

The remaining 11 musicians board the tour bus bound for Dallas, where the crowds are bigger and the stakes are higher. Split into two groups, they’ll open for Keith Urban across two nights at The Factory in Deep Ellum, performing both covers and original songs for live audiences including executive producer Taylor Sheridan who drops in to offer the musicians some words of wisdom.

The second group of musicians take the stage at The Factory in Deep Ellum as they battle it out during another night of dynamic and emotional performances. The musicians also give us an inside look into how they choose original and cover songs to captivate Keith Urban's audience, navigate soundcheck challenges, perform through an illness and more.

The tour bus catches up with Keith Urban and Blake Shelton in Oklahoma City, where the remaining nine musicians continue their pursuit of stardom; Gretchen Wilson takes the stage to perform her hit song "Here for the Party."

The showdown at the Oklahoma Ranch continues when the second group of five musicians take the stage. With power performances from Adam, Channing, Britnee, Billie Jo and Briana, these talented road rivals push to outdo each other for the top spot. Then, Keith Urban performs his hit song "Somewhere in My Car,".

The tour bus rolls into Tulsa for a concert at the iconic Cain's Ballroom. In place of Blake Shelton, award-winning country artist Dustin Lynch sits in with Keith Urban. For the first time, the seven musicians are divided up to perform two group covers before performing their originals.