Girl Starter

Gathered from across the country, eight young women vie for a chance to start their own business through a series of surprising challenges.

Starting a business means finding a problem that needs solving, so the girls test drive their ideas on one of the toughest audiences they can find- New Yorkers.

New ideas need to be simple to communicate, but the Starters find out the hard way that doing so is not so easy, especially when swinging from a trapeze or riding a mechanical bull.

For both teams, creating prototypes proves a daunting task, and they start to sweat the details.

The Starters develop their brand name into a logo and tagline to identify their voice, messaging and audience, a make it or break it phase for any business.

The finalists reach for the $100,000 prize package as they're challenged to create a thirty second commercial, a financial plan and a final pitch presentation.